[Wolfgang Schmidt] It’s All in the Name

The title is the most pivotal part of a scientific paper and should be assembled with particular caution to achieve the right amalgam of vigour and style. Besides informing about the content of the corresponding manuscript, research project, or thesis, the title provides important 

keywords that facilitate online searches. The heading should be concise, specific, synoptic, free of jargon, and custom-styled for the targeted audience. Most importantly, the title should hook potential readers. A lot of tasks for a short text? In this essay, Wolfgang Schmidt noted down some considerations which may aid in accomplishing this multifaceted mission.